Expert Advice for Finding the Perfect Ring

Valuable shopping tips and recommendations to feel confident in your diamond purchase

See Who the Best Retailers Are

Explorer the different online diamond retailers and see how we rated them.
See who ranked as best online diamond store
Head to Head comparison of Blue Nile vs. James Allen

Get Familiar with Diamonds

Take the first step and get familiar with diamond lingo and all the things that make diamonds so valuable.
The Four C's of diamonds, diamond laser inscription

Learn What to Look For

Diamonds are a large purchase and so it’s important to get educated.  Our buying guides start with the 4Cs, and move on to why eye clean is so important and uncovers out what makes a good buy!

Custom Recommendations

Explorer the different online diamond retailers and see how we rated them.