{"id":771,"date":"2014-03-13T22:39:53","date_gmt":"2014-03-14T02:39:53","guid":{"rendered":"https:\/\/diamondadvisor.ca\/?page_id=771"},"modified":"2024-01-16T11:45:10","modified_gmt":"2024-01-16T15:45:10","slug":"diamond-buying-guide","status":"publish","type":"page","link":"https:\/\/diamondadvisor.ca\/diamond-advice\/diamond-buying-guide\/","title":{"rendered":"Diamond Buying Guide"},"content":{"rendered":"
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<\/div><\/div>[vc_column_text css=”.vc_custom_1587228344297{padding-top: 20px !important;}”]As part of this buying guide, we\u2019ll walk you through the steps of figuring out what to buy, how to choose a quality diamond, and picking the perfect diamond that fits your budget\/need.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]This diamond buying guide for round brilliant diamonds assumes you’ve already done a bit<\/em> of homework on ‘how to buy a diamond<\/a>‘ and are fairly well versed with the basic properties of diamonds, namely the 4 C’s:<\/p>\n Let’s get started:[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n The first and most important thing to do is to set your budget<\/span>. Give this one a considerable amount of thought. \u00a0Put aside everything you’ve heard about “how much should I spend on a diamond ring<\/em>” as the majority of it is the jewelry industry’s marketing engine hard at work. \u00a0For a little fun and to put things in perspective, think about some common sayings about diamonds buying:<\/p>\n Diamonds are a girl’s best friend<\/strong> Spend 2x your monthly salary<\/strong> Buying a diamond is an investment<\/strong> Treat budget in the same way you would when buying a car. Set the budget before<\/span> you start shopping rather than letting a sales person tell you how much to spend.<\/p>\n\n
1. Help Me Define My Budget<\/strong><\/h3>\n
\nAsk any girl wearing a diamond to tell you 3 things about their diamond. You’ll be hard pressed to find a woman who can name more than two – usually size and color, or size and clarity. Not being able to name a third thing about your best friend makes you not so much of a good friend!<\/p>\n
\nLook for two similar diamonds from two different women. Can you tell which diamond cost 1 month’s salary versus the one that cost 4 month’s salary? Most likely not. Retailers have conditioned us through marketing into spending more than we should. \u00a0Case in point, compare two equivalent diamonds – one sourced from Birks<\/a> and one sourced from Blue Nile<\/a>. One cost 3x as much as yet they are both equally beautiful. This is brand marketing at its best. \u00a0Don’t be fooled by it.<\/p>\n
\nWhile it is true that diamonds are a precious commodity and that their market value may increase over time, no one should be purchasing an engagement ring as a way to drive financial growth. Case in point: Ask your investment banker when the last time he\/she bought an engagement ring to diversity their portfolio.<\/p>\n