{"id":48472,"date":"2020-04-19T01:27:22","date_gmt":"2020-04-19T05:27:22","guid":{"rendered":"https:\/\/diamondadvisor.ca\/?page_id=48472"},"modified":"2024-01-16T11:40:46","modified_gmt":"2024-01-16T15:40:46","slug":"360-degree-diamond-images","status":"publish","type":"page","link":"https:\/\/diamondadvisor.ca\/360-degree-diamond-images\/","title":{"rendered":"360\u00b0 Diamond Images"},"content":{"rendered":"
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360-degree diamond images is the single most useful tool<\/span> you\u2019ll have when doing your diamond search online.<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n Up until a few years ago, only a small handful of retailers provided 360-degree views of their stones. This was a huge competitive advantage for those retailers and the emergence of a new trend in the online diamond business.\u00a0 <\/span>Fast forward a few years and almost all retailers now offer 360-degree views of diamonds to help shoppers make better purchase decisions.<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n Before the introduction of 360-degree diamond images, only static images of the diamond was available and so the online diamond buying process was still very different than in-store shopping process.\u00a0 Shopping for a diamond in-store gave you the opportunity to look at it from different angles to see how it would perform under those changing conditions.\u00a0 With static images, this simply wasn’t possible and so shoppers were buying a stone based on limited information.<\/p>\n With 360-degree diamond images, you now have the ability to rotate the diamond around or back and forth.\u00a0 This opens up the opportunity to learn much more about the diamond, specifically:<\/p>\n In a nutshell, 360-degree diamond imaging has successfully closed the gap between the in-store process and the online process giving you the full diamond shopping experience from the comfort of your home.<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1587328580122{margin-bottom: 35px !important;}”][vc_column][vc_column_text]<\/p>\n Like all things involving technology, different flavours (variations) of 360-degree diamond images are used by different retailers.\u00a0 When looking at these different retailers, it’s clear that some 360-degree diamond images are better than others.\u00a0 <\/span>Our personal favourite is James Allens’ 360\u00b0 Diamond Display Technology<\/a> because the images have a large magnification (15X) and showcase the optical performance of the diamond in an everyday setting thanks to the soft lighting used.\u00a0 <\/span>This differs from other retailers who\u2019s 360 diamond images showcase harsh (strong) light which bring out a lot of sparkle but also makes it very hard to spot inclusions.<\/p>\n <\/p>\n Below are samples of 360 images from different online retailers.\u00a0 Click on any of the images to see the actual full quality 360 images (the ones below have been scaled down).[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_single_image image=”48487″ img_size=”large” onclick=”custom_link” img_link_target=”_blank” lazy_loading=”true” css=”.vc_custom_1588556529121{margin-bottom: 10px !important;}” link=”https:\/\/www.jamesallen.com\/loose-diamonds\/round-cut\/1.03-carat-h-color-si1-clarity-excellent-cut-sku-6218549?data1=image-photo”] Inclusions and Light Performance are the two elements we’ll be focusing on when we use the 360-degree image.\u00a0 Our recommendation is starting with inclusions as it’s faster to do and doesn’t require another diamond image side by side.<\/p>\n To look for inclusions, click and hold on the 360-degree diamond image and start to rotate the diamond.\u00a0 Look for any dark inclusions that would prevent the diamond from being considered eye-clean.\u00a0 Complete a single rotation of the stone.\u00a0\u00a0Rolling back and forth several times on a section of the diamond often helps confirm the presence of harder to see inclusions.\u00a0 The goal here is to uncover any inclusions that might impact light performance.<\/p>\n [\/vc_column_text][vc_row_inner css=”.vc_custom_1587433982646{margin-bottom: 35px !important;}”][vc_column_inner width=”1\/2″] Once you\u2019ve inspected for inclusions, the next thing to look for using the 360 image is the overall light performance of the stone.\u00a0 Here you should be looking for a stone which exhibits both flashes of colour and sparkle, respectively known as \u201cfire\u201d and \u201cscintillation\u201d.\u00a0 <\/span>More importantly, the 360 diamond image will help showcase the \u201cdegree\u201d of scintillation and fire.\u00a0 <\/span>As you rotate the stone, if there are many flashes of light and colour, then consider this a high degree of scintillation and fire.\u00a0 <\/span>If you observe only the occasional sparkle and colour, then this is a low degree and you should move on to a different stone.<\/p>\n Here\u2019s an example of a good stone<\/a> and a bad stone<\/a>.<\/p>\n Now, when observing the degree of sparkle and colour, it\u2019s always helpful to have a reference point. \u00a0 <\/span>Without one, it\u2019s quite difficult to make a decision on what\u2019s a good stone and what\u2019s a bad stone.\u00a0 <\/span>You can create a reference point by bringing up two 360 diamond images side by side and comparing their light performance as the stones turn.\u00a0 <\/span>Look for the stone which appears move lively with more flashes of light and colour.<\/p>\n This approach is especially helpful when you are narrowing down a small set of stones to pick your final stone. \u00a0 <\/span>Start by opening a browser tab for each stone and identify which is the best performer.\u00a0 <\/span>Use this \u201cwinner\u201d to compare to the next stone. \u00a0 <\/span>If the next stone performs better, than it becomes the new winner and repeat the process again.\u00a0 <\/span>Using this process, to work your way through you list of stones, will leave you with the final winner and best performing diamond from the group.<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column] [vc_row css=”.vc_custom_1587003472530{margin-bottom: 50px !important;}”][vc_column][vc_column_text css=”.vc_custom_1587269701793{padding-top: 20px !important;}”] 360-degree diamond images is the you\u2019ll have when doing your diamond search online. [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] A Excellent Tool for Shoppers Up until a few years ago, only a small handful of retailers provided 360-degree views of their stones. This was a huge competitive advantage for those retailers and the…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"\nA Excellent Tool for Shoppers<\/h3>\n
Why 360\u00b0 Views is So Important<\/h3>\n
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Some 360\u00b0 Diamond Images are Better Than Others<\/h3>\n
James Allen<\/h4><\/div>
Blue Nile<\/h4><\/div>
Brian Gavin<\/h4><\/div>
Smart Tip:<\/h4><\/div>
What to Look For in 360\u00b0 Images<\/h3>\n
Inclusions<\/h4>\n
Light Performance<\/h4>\n