{"id":47,"date":"2010-03-26T01:40:11","date_gmt":"2010-03-26T05:40:11","guid":{"rendered":"http:\/\/advisor.yenmedia.ca\/2010\/03\/26\/shopping-online-vs-retail\/"},"modified":"2023-01-27T00:24:33","modified_gmt":"2023-01-27T04:24:33","slug":"shopping-online-vs-retail","status":"publish","type":"page","link":"https:\/\/diamondadvisor.ca\/diamond-advice\/shopping-online-vs-retail\/","title":{"rendered":"Purchasing a Diamond Online vs. In-store"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1587003472530{margin-bottom: 50px !important;}&#8221;][vc_column]<div class=\"dt-fancy-separator title-left h1-size style-disabled title-color accent-border-color\" style=\"width: 100%;\"><div class=\"dt-fancy-title\"><span class=\"separator-holder separator-left\"><\/span>Buying a Diamond Online vs. In-store<span class=\"separator-holder separator-right\"><\/span><\/div><\/div>[vc_column_text css=&#8221;.vc_custom_1587230019093{padding-top: 20px !important;}&#8221;]When it comes to shopping for diamond or diamond jewelry, the biggest dilemma most shoppers encounter is whether to purchase their diamond online or in-store. Thanks to leading online retailers making online diamond selection and purchasing a seamless process, more and more shoppers are choosing the online path over traditional brick and mortar diamond retailers. With the potential for with huge savings and a bountiful inventory of diamonds to select from, buying a diamond online makes practical sense.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1587248593798{margin-bottom: 50px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon {\n  width: 60px;\n  height: 60px;\n  line-height: 60px;\n  font-size: 32px;\n  border-radius: 200px;\n  margin: 0px 0px 0px 0px;\n}\n.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon .icon-inner {\n  min-width: 60px;\n  min-height: 60px;\n  border-radius: 200px;\n}\n@media all and (-ms-high-contrast: none) {\n  .icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon .icon-inner {\n    height: 60px;\n  }\n}\n.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon .dt-hover-icon {\n  line-height: 60px;\n}\n.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon:before,\n.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon:after,\n.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon .icon-inner:before,\n.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon .icon-inner:after {\n  min-width: 100%;\n  min-height: 100%;\n  padding: inherit;\n  border-radius: inherit;\n}\n.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon.dt-icon-border-on:before {\n  border-width: 2px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon.dt-icon-border-on:before {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon.dt-icon-border-on:before {\n  border-style: dotted;\n}\n.dt-icon-border-double.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon.dt-icon-border-on:before {\n  border-style: double;\n}\n.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon.dt-icon-border-dashed.dt-icon-border-on:before {\n  border-style: dashed;\n}\n.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon.dt-icon-border-dotted.dt-icon-border-on:before {\n  border-style: dotted;\n}\n.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon.dt-icon-border-double.dt-icon-border-on:before {\n  border-style: double;\n}\n.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon.dt-icon-hover-border-on:after {\n  border-width: 2px;\n  border-style: solid;\n}\n.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon.dt-icon-border-dashed.dt-icon-hover-border-on:after {\n  border-style: dashed;\n}\n.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon.dt-icon-border-dotted.dt-icon-hover-border-on:after {\n  border-style: dotted;\n}\n.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon.dt-icon-border-double.dt-icon-hover-border-on:after {\n  border-style: double;\n}\n.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon.dt-icon-hover-on:hover {\n  font-size: 32px;\n}\n#page .icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon.dt-icon-hover-on:hover .soc-font-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon.dt-icon-hover-on:hover .soc-font-icon,\n#page .icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon.dt-icon-hover-on:hover .soc-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon.dt-icon-hover-on:hover .soc-icon {\n  color: #ffffff;\n  background: none;\n}\n#page .icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#page .icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon.dt-icon-hover-on:not(:hover) .soc-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon.dt-icon-hover-on:not(:hover) .soc-icon,\n#page .icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon.dt-icon-hover-off .soc-font-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon.dt-icon-hover-off .soc-font-icon,\n#page .icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon.dt-icon-hover-off .soc-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .text-icon.dt-icon-hover-off .soc-icon {\n  color: #ffffff;\n  background: none;\n}\n.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369.layout-1 {\n  grid-template-columns: 60px minmax(0,1fr);\n  grid-column-gap: 0px;\n}\n.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369.layout-2 {\n  grid-template-columns: minmax(0,1fr) 60px;\n  grid-column-gap: 0px;\n}\n.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369.layout-2 .text-icon {\n  margin-left: 0;\n}\n.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369.layout-3 {\n  grid-template-columns: 60px minmax(0,1fr);\n}\n.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369.layout-3 .dt-text-title {\n  margin-left: 0px;\n}\n.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .dt-text-title,\n.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .dt-text-title a {\n  font-weight: bold;\n}\n.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .dt-text-title {\n  margin-bottom: 0px;\n}\n.icon-with-text-shortcode.icon-text-id-61fbd93bc272ae1d374490160cb59369 .dt-text-desc {\n  margin-bottom: 0px;\n}\n<\/style><div class=\"icon-with-text-shortcode  icon-text-id-61fbd93bc272ae1d374490160cb59369 layout-5  \" ><span   class=\"text-icon dt-icon-bg-on dt-icon-hover-on dt-icon-hover-bg-on\" ><span class=\"icon-inner\"><i class=\"dt-regular-icon soc-icon icomoon-the7-font-the7-tag-06\"><\/i><i class=\"dt-hover-icon soc-icon icomoon-the7-font-the7-tag-06\"><\/i><\/span><\/span><h5 class=\"dt-text-title\"  >Cost Savings<\/h5><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon {\n  width: 60px;\n  height: 60px;\n  line-height: 60px;\n  font-size: 32px;\n  border-radius: 200px;\n  margin: 0px 0px 0px 0px;\n}\n.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon .icon-inner {\n  min-width: 60px;\n  min-height: 60px;\n  border-radius: 200px;\n}\n@media all and (-ms-high-contrast: none) {\n  .icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon .icon-inner {\n    height: 60px;\n  }\n}\n.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon .dt-hover-icon {\n  line-height: 60px;\n}\n.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon:before,\n.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon:after,\n.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon .icon-inner:before,\n.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon .icon-inner:after {\n  min-width: 100%;\n  min-height: 100%;\n  padding: inherit;\n  border-radius: inherit;\n}\n.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon.dt-icon-border-on:before {\n  border-width: 2px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon.dt-icon-border-on:before {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon.dt-icon-border-on:before {\n  border-style: dotted;\n}\n.dt-icon-border-double.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon.dt-icon-border-on:before {\n  border-style: double;\n}\n.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon.dt-icon-border-dashed.dt-icon-border-on:before {\n  border-style: dashed;\n}\n.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon.dt-icon-border-dotted.dt-icon-border-on:before {\n  border-style: dotted;\n}\n.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon.dt-icon-border-double.dt-icon-border-on:before {\n  border-style: double;\n}\n.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon.dt-icon-hover-border-on:after {\n  border-width: 2px;\n  border-style: solid;\n}\n.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon.dt-icon-border-dashed.dt-icon-hover-border-on:after {\n  border-style: dashed;\n}\n.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon.dt-icon-border-dotted.dt-icon-hover-border-on:after {\n  border-style: dotted;\n}\n.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon.dt-icon-border-double.dt-icon-hover-border-on:after {\n  border-style: double;\n}\n.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon.dt-icon-hover-on:hover {\n  font-size: 32px;\n}\n#page .icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon.dt-icon-hover-on:hover .soc-font-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon.dt-icon-hover-on:hover .soc-font-icon,\n#page .icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon.dt-icon-hover-on:hover .soc-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon.dt-icon-hover-on:hover .soc-icon {\n  color: #ffffff;\n  background: none;\n}\n#page .icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#page .icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon.dt-icon-hover-on:not(:hover) .soc-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon.dt-icon-hover-on:not(:hover) .soc-icon,\n#page .icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon.dt-icon-hover-off .soc-font-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon.dt-icon-hover-off .soc-font-icon,\n#page .icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon.dt-icon-hover-off .soc-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .text-icon.dt-icon-hover-off .soc-icon {\n  color: #ffffff;\n  background: none;\n}\n.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389.layout-1 {\n  grid-template-columns: 60px minmax(0,1fr);\n  grid-column-gap: 0px;\n}\n.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389.layout-2 {\n  grid-template-columns: minmax(0,1fr) 60px;\n  grid-column-gap: 0px;\n}\n.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389.layout-2 .text-icon {\n  margin-left: 0;\n}\n.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389.layout-3 {\n  grid-template-columns: 60px minmax(0,1fr);\n}\n.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389.layout-3 .dt-text-title {\n  margin-left: 0px;\n}\n.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .dt-text-title,\n.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .dt-text-title a {\n  font-weight: bold;\n}\n.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .dt-text-title {\n  margin-bottom: 0px;\n}\n.icon-with-text-shortcode.icon-text-id-fbc37def662f250ad887aa4a3bbe2389 .dt-text-desc {\n  margin-bottom: 0px;\n}\n<\/style><div class=\"icon-with-text-shortcode  icon-text-id-fbc37def662f250ad887aa4a3bbe2389 layout-5  \" ><span   class=\"text-icon dt-icon-bg-on dt-icon-hover-on dt-icon-hover-bg-on\" ><span class=\"icon-inner\"><i class=\"dt-regular-icon soc-icon icomoon-the7-font-the7-expand-05\"><\/i><i class=\"dt-hover-icon soc-icon icomoon-the7-font-the7-expand-05\"><\/i><\/span><\/span><h5 class=\"dt-text-title\"  >Wider range of selection<\/h5><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon {\n  width: 60px;\n  height: 60px;\n  line-height: 60px;\n  font-size: 32px;\n  border-radius: 200px;\n  margin: 0px 0px 0px 0px;\n}\n.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon .icon-inner {\n  min-width: 60px;\n  min-height: 60px;\n  border-radius: 200px;\n}\n@media all and (-ms-high-contrast: none) {\n  .icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon .icon-inner {\n    height: 60px;\n  }\n}\n.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon .dt-hover-icon {\n  line-height: 60px;\n}\n.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon:before,\n.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon:after,\n.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon .icon-inner:before,\n.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon .icon-inner:after {\n  min-width: 100%;\n  min-height: 100%;\n  padding: inherit;\n  border-radius: inherit;\n}\n.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon.dt-icon-border-on:before {\n  border-width: 2px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon.dt-icon-border-on:before {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon.dt-icon-border-on:before {\n  border-style: dotted;\n}\n.dt-icon-border-double.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon.dt-icon-border-on:before {\n  border-style: double;\n}\n.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon.dt-icon-border-dashed.dt-icon-border-on:before {\n  border-style: dashed;\n}\n.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon.dt-icon-border-dotted.dt-icon-border-on:before {\n  border-style: dotted;\n}\n.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon.dt-icon-border-double.dt-icon-border-on:before {\n  border-style: double;\n}\n.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon.dt-icon-hover-border-on:after {\n  border-width: 2px;\n  border-style: solid;\n}\n.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon.dt-icon-border-dashed.dt-icon-hover-border-on:after {\n  border-style: dashed;\n}\n.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon.dt-icon-border-dotted.dt-icon-hover-border-on:after {\n  border-style: dotted;\n}\n.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon.dt-icon-border-double.dt-icon-hover-border-on:after {\n  border-style: double;\n}\n.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon.dt-icon-hover-on:hover {\n  font-size: 32px;\n}\n#page .icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon.dt-icon-hover-on:hover .soc-font-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon.dt-icon-hover-on:hover .soc-font-icon,\n#page .icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon.dt-icon-hover-on:hover .soc-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon.dt-icon-hover-on:hover .soc-icon {\n  color: #ffffff;\n  background: none;\n}\n#page .icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#page .icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon.dt-icon-hover-on:not(:hover) .soc-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon.dt-icon-hover-on:not(:hover) .soc-icon,\n#page .icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon.dt-icon-hover-off .soc-font-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon.dt-icon-hover-off .soc-font-icon,\n#page .icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon.dt-icon-hover-off .soc-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .text-icon.dt-icon-hover-off .soc-icon {\n  color: #ffffff;\n  background: none;\n}\n.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb.layout-1 {\n  grid-template-columns: 60px minmax(0,1fr);\n  grid-column-gap: 0px;\n}\n.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb.layout-2 {\n  grid-template-columns: minmax(0,1fr) 60px;\n  grid-column-gap: 0px;\n}\n.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb.layout-2 .text-icon {\n  margin-left: 0;\n}\n.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb.layout-3 {\n  grid-template-columns: 60px minmax(0,1fr);\n}\n.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb.layout-3 .dt-text-title {\n  margin-left: 0px;\n}\n.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .dt-text-title,\n.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .dt-text-title a {\n  font-weight: bold;\n}\n.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .dt-text-title {\n  margin-bottom: 0px;\n}\n.icon-with-text-shortcode.icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb .dt-text-desc {\n  margin-bottom: 0px;\n}\n<\/style><div class=\"icon-with-text-shortcode  icon-text-id-08cc5d9f7737102827f81d0c81b3bfdb layout-5  \" ><span   class=\"text-icon dt-icon-bg-on dt-icon-hover-on dt-icon-hover-bg-on\" ><span class=\"icon-inner\"><i class=\"dt-regular-icon soc-icon icomoon-the7-font-the7-cart-05\"><\/i><i class=\"dt-hover-icon soc-icon icomoon-the7-font-the7-cart-05\"><\/i><\/span><\/span><h5 class=\"dt-text-title\"  >Simplicity and Convenience<\/h5><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon {\n  width: 60px;\n  height: 60px;\n  line-height: 60px;\n  font-size: 32px;\n  border-radius: 200px;\n  margin: 0px 0px 0px 0px;\n}\n.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon .icon-inner {\n  min-width: 60px;\n  min-height: 60px;\n  border-radius: 200px;\n}\n@media all and (-ms-high-contrast: none) {\n  .icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon .icon-inner {\n    height: 60px;\n  }\n}\n.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon .dt-hover-icon {\n  line-height: 60px;\n}\n.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon:before,\n.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon:after,\n.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon .icon-inner:before,\n.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon .icon-inner:after {\n  min-width: 100%;\n  min-height: 100%;\n  padding: inherit;\n  border-radius: inherit;\n}\n.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon.dt-icon-border-on:before {\n  border-width: 2px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon.dt-icon-border-on:before {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon.dt-icon-border-on:before {\n  border-style: dotted;\n}\n.dt-icon-border-double.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon.dt-icon-border-on:before {\n  border-style: double;\n}\n.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon.dt-icon-border-dashed.dt-icon-border-on:before {\n  border-style: dashed;\n}\n.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon.dt-icon-border-dotted.dt-icon-border-on:before {\n  border-style: dotted;\n}\n.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon.dt-icon-border-double.dt-icon-border-on:before {\n  border-style: double;\n}\n.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon.dt-icon-hover-border-on:after {\n  border-width: 2px;\n  border-style: solid;\n}\n.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon.dt-icon-border-dashed.dt-icon-hover-border-on:after {\n  border-style: dashed;\n}\n.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon.dt-icon-border-dotted.dt-icon-hover-border-on:after {\n  border-style: dotted;\n}\n.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon.dt-icon-border-double.dt-icon-hover-border-on:after {\n  border-style: double;\n}\n.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon.dt-icon-hover-on:hover {\n  font-size: 32px;\n}\n#page .icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon.dt-icon-hover-on:hover .soc-font-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon.dt-icon-hover-on:hover .soc-font-icon,\n#page .icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon.dt-icon-hover-on:hover .soc-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon.dt-icon-hover-on:hover .soc-icon {\n  color: #ffffff;\n  background: none;\n}\n#page .icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#page .icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon.dt-icon-hover-on:not(:hover) .soc-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon.dt-icon-hover-on:not(:hover) .soc-icon,\n#page .icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon.dt-icon-hover-off .soc-font-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon.dt-icon-hover-off .soc-font-icon,\n#page .icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon.dt-icon-hover-off .soc-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .text-icon.dt-icon-hover-off .soc-icon {\n  color: #ffffff;\n  background: none;\n}\n.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2.layout-1 {\n  grid-template-columns: 60px minmax(0,1fr);\n  grid-column-gap: 0px;\n}\n.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2.layout-2 {\n  grid-template-columns: minmax(0,1fr) 60px;\n  grid-column-gap: 0px;\n}\n.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2.layout-2 .text-icon {\n  margin-left: 0;\n}\n.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2.layout-3 {\n  grid-template-columns: 60px minmax(0,1fr);\n}\n.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2.layout-3 .dt-text-title {\n  margin-left: 0px;\n}\n.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .dt-text-title,\n.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .dt-text-title a {\n  font-weight: bold;\n}\n.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .dt-text-title {\n  margin-bottom: 0px;\n}\n.icon-with-text-shortcode.icon-text-id-e98e9e71fc870cce5774bcd18480cec2 .dt-text-desc {\n  margin-bottom: 0px;\n}\n<\/style><div class=\"icon-with-text-shortcode  icon-text-id-e98e9e71fc870cce5774bcd18480cec2 layout-5  \" ><span   class=\"text-icon dt-icon-bg-on dt-icon-hover-on dt-icon-hover-bg-on\" ><span class=\"icon-inner\"><i class=\"dt-regular-icon soc-icon icomoon-the7-font-the7-home-03\"><\/i><i class=\"dt-hover-icon soc-icon icomoon-the7-font-the7-home-03\"><\/i><\/span><\/span><h5 class=\"dt-text-title\"  >Guarantee and Insurability<\/h5><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3>Online Retailers Offer Lower Prices<\/h3>\n<p>Shopping online for loose diamonds and jewellery offers a lot of advantages, especially for those who know what they want. As with almost anything these days, <strong>the biggest advantage to purchasing a diamond online is substantially lower prices<\/strong>. Online retailers don&#8217;t carry the same operating expenses that their brick and mortar counterparts do. Some online diamond retailers, namely <a title=\"\" class=\"aalmanual\" target=\"_blank\"   style=\"color:#8224e3;\" href=\"https:\/\/bluenile.com\">Blue Nile<\/a>, drop ship from suppliers to further minimize overhead. All these savings translate to less mark-up and are passed on to you in the form of lower prices. Here&#8217;s a quick example:<\/p>\n<p style=\"padding-left: 30px;\">Criteria: <em>1.04 <a title=\"Learn about carat weight\" href=\"\/diamond-education\/carat-weight\/\">Carat weight<\/a> diamond, <a title=\"Learn about diamond cut grade\" href=\"\/diamond-education\/cut-grade\/\" target=\"_self\" rel=\"noopener noreferrer\">Ideal Cut<\/a>, F <a title=\"Learn about diamond color grade\" href=\"\/diamond-education\/color-grade\/\" target=\"_self\" rel=\"noopener noreferrer\">Color<\/a>, VS2 <a title=\"Learn about diamond clarity\" href=\"\/diamond-education\/clarity-grade\/\" target=\"_self\" rel=\"noopener noreferrer\">Clarity <\/a><\/em><\/p>\n<p><!-- Online vs. In-store Diamond Comparison Table --><\/p>\n<div class=\"grid-block pricing center\">\n<div class=\"grid-box width20 hightlighted\">\n<div><\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1587248517091{margin-bottom: 35px !important;}&#8221;][vc_column width=&#8221;1\/5&#8243;]<div id=\"ultimate-heading-13076620ef60459aa\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-13076620ef60459aa uvc-3445  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-13076620ef60459aa h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"--font-weight:theme;color:rgba(12,12,12,0.2);margin-top:0px;margin-bottom:0px;\">In-store<\/h3><\/div><\/div><div id=\"ultimate-heading-4246620ef60459d0\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-4246620ef60459d0 uvc-8529  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-4246620ef60459d0 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;margin-top:0px;margin-bottom:0px;\">$14,000<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-4246620ef60459d0 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\">Birks<\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/5&#8243;]<div id=\"ultimate-heading-87086620ef60459ef\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-87086620ef60459ef uvc-2999  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-87086620ef60459ef h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"--font-weight:theme;color:rgba(12,12,12,0.2);margin-top:0px;margin-bottom:0px;\">Online<\/h3><\/div><\/div><div id=\"ultimate-heading-22126620ef6045a06\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-22126620ef6045a06 uvc-353  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-22126620ef6045a06 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;margin-top:0px;margin-bottom:0px;\">$7,640<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-22126620ef6045a06 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\">Blue Nile<\/p>\n<p><a href=\"http:\/\/www.kqzyfj.com\/click-7248877-11431975?url=http%3A%2F%2Fwww.bluenile.com%2Ftransfer.jsp%3Fgoto%3Dhttp%253A%252F%252Fwww.bluenile.com%252Fdiamond%252Fbn_LD04737070&amp;cjsku=LD04737070\">View Sample<\/a><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/5&#8243;]<div id=\"ultimate-heading-17266620ef6045a1e\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-17266620ef6045a1e uvc-1001  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-17266620ef6045a1e h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"--font-weight:theme;color:rgba(12,12,12,0.2);margin-top:0px;margin-bottom:0px;\">Online<\/h3><\/div><\/div><div id=\"ultimate-heading-42366620ef6045a38\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-42366620ef6045a38 uvc-9132  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-42366620ef6045a38 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;margin-top:0px;margin-bottom:0px;\">$6,970<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-42366620ef6045a38 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\">James Allen<\/p>\n<p><a href=\"https:\/\/www.jamesallen.com\/loose-diamonds\/round-cut\/1.04-carat-f-color-vs2-clarity-excellent-cut-sku-363717\" class=\"broken_link\">View Sample<\/a><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/5&#8243;]<div id=\"ultimate-heading-27876620ef6045a53\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-27876620ef6045a53 uvc-8206  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-27876620ef6045a53 h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"--font-weight:theme;color:rgba(12,12,12,0.2);margin-top:0px;margin-bottom:0px;\">Online<\/h3><\/div><\/div><div id=\"ultimate-heading-15236620ef6045a68\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-15236620ef6045a68 uvc-9410  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-15236620ef6045a68 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;margin-top:0px;margin-bottom:0px;\">$7,091<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-15236620ef6045a68 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\">Whiteflash<\/p>\n<p><a href=\"http:\/\/www.whiteflash.com\/loose-diamonds\/\">View Sample<\/a><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/5&#8243;]<div id=\"ultimate-heading-70656620ef6045a82\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-70656620ef6045a82 uvc-4448  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-70656620ef6045a82 h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"--font-weight:theme;color:rgba(12,12,12,0.2);margin-top:0px;margin-bottom:0px;\">Online<\/h3><\/div><\/div><div id=\"ultimate-heading-12426620ef6045a9b\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-12426620ef6045a9b uvc-1560  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-12426620ef6045a9b h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;margin-top:0px;margin-bottom:0px;\">$8,160<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-12426620ef6045a9b .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\">Brian Gavin<\/p>\n<p><a href=\"https:\/\/www.briangavindiamonds.com\/collections\/diamonds\">View Sample<\/a><\/div><\/div>[\/vc_column][vc_column css=&#8221;.vc_custom_1587248503858{margin-top: 25px !important;}&#8221;][vc_column_text]<\/p>\n<p class=\"box-info\">The above examples are to illustrate the difference between in-store and online retailers. The online selected stones vary in their quality and are for example purposes only. For additional help comparing stones across retailers, leave us a comment on this page.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3>Advantages of Purchasing a Loose Diamond Online &#8211; <em>SELECTION<\/em><\/h3>\n<p>Shopping the diamond market in-store means visiting several jewelers and retailers and sorting through their respective offerings of diamonds. Each jeweler will help educate you about diamonds, showcase their diamonds for your analysis and ultimately try and convince you why their diamond selection is superior. This process, while educational, is time consuming and complex.<\/p>\n<p>Shopping online provides the distinct advantage of being able to view large amounts of inventory in a single session. Historically, choosing a diamond online was a daunting task. This, ironically, was due to the large inventory. Narrowing down the selection to a single diamond required a leap of faith as diamond images were not readily available.<\/p>\n<p>Retailers who sell diamonds on the web have quickly come to realize and address this gap by offering high resolution photos (ex. James Allen <a title=\"Real Online Diamond Pictures\" href=\"https:\/\/www.jamesallen.com\/real-diamond-pictures.html\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"broken_link\">Virtual Loupe<\/a>). Some retailers even offer images traditionally only seen with an <a title=\"IdealScope - A Diamond Buying Tool\" href=\"http:\/\/ideal-scope.com\/reference-chart-ideal-scope-images\/\">IdealScope<\/a>, Hearts and Arrows, or ASET viewer (ex. <a title=\"Whiteflash Diamond Images\" href=\"http:\/\/www.whiteflash.com\/about-diamonds\/diamond-education\/whiteflash-diamond-imaging-961.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Whiteflash<\/a>, <a title=\"Brian Gavin Diamond Images\" href=\"http:\/\/www.briangavindiamonds.com\/news\/does-brian-gavin-provide-actual-diamond-images\/\" target=\"_blank\" rel=\"noopener noreferrer\">Brian Gavin<\/a>). All these tools emulate an in-store shopping process and help narrow your selection down until only the best diamond is found.<\/p>\n<ul class=\"arrowlist\">\n<li><\/li>\n<\/ul>\n<hr class=\"hr-7\" \/>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3>Tips for shopping online:<\/h3>\n<ul>\n<li>GET EDUCATED. The more you learn, the better your selection of diamonds will be. The diamond market is vast and so there are countless websites featuring information on diamonds on the web.<\/li>\n<li>Start with selecting the best diamond cut grade you can afford. This will ensure your initial set of diamonds selected will visually perform well.<\/li>\n<li>Retailers who sell diamonds online often have their own branded signature line which feature ideal proportions. This is not to be mistaken for Tolkowsky\u2019s ideal proportions.<\/li>\n<li>A diamond color chart and diamond clarity chart show you potential areas for saving. D and F color diamonds are both colorless and indistinguishable to the naked eye, but the F diamond will cost less)<\/li>\n<li>Diamond Supply Co. is a skateboard company, not an online retailer!<\/li>\n<li>Take advantage of the online advisors. \u00a0Advisors can often pull two diamonds from inventory and compare them in person to provide you more details.<\/li>\n<\/ul>\n<hr class=\"hr-7\" \/>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"ult-spacer spacer-6620ef6045ab0\" data-id=\"6620ef6045ab0\" data-height=\"100\" data-height-mobile=\"100\" data-height-tab=\"100\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1587003472530{margin-bottom: 50px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1587230019093{padding-top: 20px !important;}&#8221;]When it comes to shopping for diamond or diamond jewelry, the biggest dilemma most shoppers encounter is whether to purchase their diamond online or in-store. Thanks to leading online retailers making online diamond selection and purchasing a seamless process, more and more shoppers are choosing the online path over&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":641,"menu_order":18,"comment_status":"open","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Shop Online for a Loose Diamond or Diamond Ring<\/title>\n<meta name=\"description\" content=\"Shopping for a loose diamond online saves money when compared to branded retail stores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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